Content marketing
Articles, emails and social posts written to bring in the buyers you want.
Our approach
Good content answers the questions your buyers ask before they call you. We write for that person, in their words. We test every draft with one simple question: would this help someone choose?
We start with interviews of your sales team and a few customers. Their questions become the topic list. Then we set a steady rhythm your team can keep up with.
What you get
- A 12-week editorial plan with topics, formats and owners
- Two long-form articles each month, with research and sources
- A monthly email newsletter, written and sent through your tool
- Five short social posts each week, sized for each platform
- A simple dashboard that tracks visits, sign-ups and replies
Every article goes through an editor and a fact check. You approve everything before it goes live.
Timeline
Plans run in 12-week cycles. The first cycle takes two weeks to set up.
- Weeks 1 and 2: interviews, topic list and tone guide
- Weeks 3 to 14: writing, review and publishing
- End of each cycle: a review of what worked, then a new plan
Most clients see the first leads from articles after about four months. We keep reporting honest. If a topic does not work, we drop it and try another.
Our writers work in pairs. One writer drafts the article, and a second writer reads it as a buyer would. That second read catches vague claims and missing steps. Clients often tell us the articles sound more like their own team than any agency work they have seen, and that is the goal.