Northwind Coffee online store

Challenge

Northwind Coffee sold beans through a marketplace and a basic website. Most visitors landed on a product page and left. The site did not show how fresh the beans were, how often they shipped or how a subscription worked.

The team wanted its own store. It needed to explain the roast dates, make subscriptions clear and load fast on phones, where most visits came from.

Approach

We started with the buying path. We mapped the steps from a first visit to a paid order, then cut every step that did not help. The shop went from six steps to three.

Each product page got a roast date, a flavor guide and a short note from the roaster. The subscription option sat next to the one-time purchase, with the price per bag shown in both cases.

We built the store on a simple stack with no heavy page builder. Images were sized for each screen. The product grid loads only what the visitor can see.

Result

Online orders rose 48 percent in the first three months. Average load time on mobile fell to 1.9 seconds. Subscription sign-ups now make up about a third of all web orders.

The team now edits prices and stock from one screen, without a developer. That was the goal from day one.

The work took about ten weeks from the first workshop to launch. Most of that time went into the product pages, because the team wanted every bag to tell its own story. Northwind now runs a monthly tasting event, and the store links to each one so buyers can book a seat.