Alder Dental practice website

Challenge

Alder Dental is a family practice with three dentists and a long waiting list. Its old website was a brochure. It listed services in a long paragraph and hid the phone number at the bottom of the page.

New patients were unsure what to book, what to bring and whether the practice took their insurance. Many of them called instead, which tied up the front desk.

Approach

We wrote the page plan around the questions patients ask most. What should I book for a cleaning? How long does it take? Do you accept my plan? Each answer got a short section, with a link to the right booking form.

The design is quiet on purpose. Soft colors, large type and plenty of white space make the page easy to read on a phone, which is how most patients viewed it. The booking button stays visible as you scroll.

We also fixed the local search basics: the business profile details, the address on every page and a clear page for each service.

Result

Online appointment requests rose 63 percent in the first quarter after launch. A new patient can now book in three clicks from the home page. The front desk reports fewer calls about hours and insurance.

The practice added a short video tour of the clinic, which many patients watch before their first visit.

The project took eight weeks. The hardest part was the tone. Dental language can feel cold, so we wrote every page as if a neighbor were explaining the visit. The practice now uses the same tone in its reminder emails and its waiting room screen.